Arizona State University (ASU) FSH280 Fashion Merchandising Midterm Practice Exam

Social media platforms play a transformative role in fashion merchandising by facilitating brand promotion and enhancing consumer engagement. These platforms provide brands with a direct avenue to reach their target audience, allowing for one-to-one interaction that can foster brand loyalty and community. For example, brands can share their latest collections through visually appealing content that captures the attention of their audience.

Moreover, social media enables real-time feedback from consumers, which can inform marketing strategies and product development. Through features like stories, polls, and comments, brands can engage customers, making them feel valued and more connected to the brand. This engagement can significantly influence purchasing decisions, as consumers often look for social validation and peer recommendations on these platforms.

In contrast, others might suggest that social media is limited to celebrity endorsements, overlooks online marketing, or even increases advertising costs. However, this perspective misses the broader implications of social media as a tool for direct communication and relationship-building with consumers, making option C the most accurate reflection of its impact on fashion merchandising.