Arizona State University (ASU) FSH280 Fashion Merchandising Midterm Practice Exam

Emotional motives are primarily linked to feelings, experiences, and psychological factors rather than objective considerations like price and durability. When consumers make purchasing decisions driven by emotional motives, they often seek products that resonate with their feelings, self-image, or social identity. This can include the desire for status, belonging, or personal expression, which are typically associated with emotional fulfillment rather than practical aspects such as cost or product longevity.

Price and durability relate more closely to rational motives, where consumers analyze the functional value and practical benefits of a product. Emotional motives influence decisions in a way that goes beyond mere functionality, emphasizing how a product makes the consumer feel or the image it projects. Thus, the assertion that emotional motives are mainly about price and durability is inaccurate, leading to the conclusion that the answer is false.