How does technology enhance the shopping experience in fashion merchandising?

Technology enhances the shopping experience in fashion merchandising primarily through innovations like virtual fitting rooms. Virtual fitting rooms allow customers to "try on" clothing items using augmented reality or virtual reality technologies. This interactive feature provides a more personalized and convenient shopping experience, as it eliminates the need for customers to physically try on clothes in-store, which can often be time-consuming and sometimes frustrating. Additionally, these innovations can significantly reduce return rates since customers can visualize how garments will fit and look on them before making a purchase, aligning the products more closely with their preferences and sizing.

This use of technology not only makes shopping more efficient but also engages customers in a novel way, fostering a more dynamic and satisfying relationship with the brand. Other options do not directly pertain to enhancing the shopping experience through technological means. Establishing physical stores does not utilize technology as a transformative experience, while increasing product prices and reducing advertising efforts typically do not improve customer experience.