Marquee labels in retail are targeted towards which type of consumer?

Marquee labels in retail are designed to appeal to prestige seekers, who are consumers looking for high-status brands and luxury products. These consumers are often influenced by the brand's reputation, heritage, and exclusivity. Marquee labels represent the pinnacle of fashion and quality, associated with high-profile designers and prominent fashion houses. This consumer segment values name recognition and the status that comes with owning items from these prestigious brands.

In contrast, budget-conscious shoppers are more focused on affordability and may prefer value-oriented brands. Casual shoppers tend to seek convenience and may not prioritize brand prestige at the same level. Value-driven consumers look for a balance of quality and price but do not necessarily seek out high-status brands, focusing instead on the practicality and functionality of products. Hence, the distinction lies in the aspiration and motivations behind purchasing decisions, with marquee labels specifically targeting those who desire luxury and an elevated social status.