What distinguishes fashion from a fad?

Prepare for the ASU FSH280 Fashion Merchandising Midterm Exam with study guides and practice questions. Enhance learning with flashcards and detailed explanations. Ensure success in your fashion merchandising test!

Fashion is characterized by its longevity and cultural significance. Unlike fads, which are short-lived trends that quickly rise to popularity and fade away, fashion reflects broader social and cultural movements, often lasting through several seasons or years. Fashion encompasses garments, accessories, and lifestyle choices that have importance in society and are often influenced by various factors including art, culture, and historical contexts. This enduring nature of fashion allows it to evolve over time, while still retaining its relevance.

In contrast, a fad is a burst of popularity often driven by novelty and excitement, but it does not hold lasting significance in the same way fashion does. Fads can often be whimsical or driven by trends that capture public interest momentarily, but they lack the deeper cultural connection and durability associated with true fashion. Therefore, the distinction is rooted in the lasting impact and importance of fashion compared to the fleeting nature of fads.

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