What does "category management" involve in fashion merchandising?

Category management in fashion merchandising involves managing product categories as strategic business units. This approach focuses on treating each category not just as a collection of products, but as a critical segment of the business that requires its own strategic planning, marketing, and management processes.

The idea is to analyze the performance of different product categories, understand consumer behavior, and optimize the assortment of products within each category to maximize sales and profitability. By viewing categories as strategic units, businesses can tailor their offerings and marketing strategies to meet the specific needs and preferences of their target customers, ultimately driving better results.

This method emphasizes collaboration between various departments, such as merchandising, marketing, and supply chain, ensuring that the focus remains on enhancing the overall customer experience and boosting category performance.