What does 'lead time' refer to in fashion production?

Lead time in fashion production specifically refers to the time span from the initial design phase of a product until it is delivered to the retailer or customer. This term encompasses all the stages in the production process, including design development, material sourcing, manufacturing, quality control, and distribution. Understanding lead time is crucial for fashion merchandisers, as it impacts inventory management, pricing strategies, and the ability to respond swiftly to market trends. Effective management of lead time can lead to a competitive advantage by ensuring that products arrive in stores when they are most in demand.