What encompasses various figures such as income, locations, and education in the context of fashion?

The correct choice focuses on demographics, which involves statistical data that describes a population's characteristics, including factors such as income, geographic location, age, education level, and more. In the context of fashion, understanding demographics is crucial for businesses as it helps them identify their target market and tailor their products to meet the specific needs and preferences of different consumer segments. This data allows fashion brands to make informed decisions regarding marketing strategies, product development, and pricing, ensuring they align with the characteristics of their desired audience.

Psychographics, in contrast, delves into the psychological aspects of consumer behavior, such as values, interests, and lifestyles, which, while important, do not encompass the concrete statistical figures found in demographics. Market segmentation is a broader strategy used to divide the overall market into distinct groups based on different criteria, including demographics, but it does not specifically refer to the characteristics themselves. Consumer behavior focuses on individual choices and actions in the marketplace rather than the statistical analysis of population characteristics, making demographics the most relevant answer in this context.