Where is secondary data usually sourced from?

Secondary data is typically sourced from a variety of existing resources rather than collected firsthand by researchers. This can include a wide range of materials such as interviews, questionnaires, and company records, among others. Each of these sources provides valuable insights that have already been collected, analyzed, and documented, making them efficient and cost-effective for researchers looking to gather information without the need for new data collection.

Interviews may yield qualitative information that has been previously published or shared, while questionnaires can provide quantitative insights from studies already conducted. Company records are also a rich source, containing historical data, sales figures, inventory data, and other relevant metrics that can inform fashion merchandising decisions.

By synthesizing information from these diverse sources, secondary data offers a comprehensive view that can be leveraged for market analysis, trend identification, and consumer behavior examination, making it an essential component of research in fashion merchandising.