Which fashion term refers to items that are created for an individual customer and are unique?

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Prepare for the ASU FSH280 Fashion Merchandising Midterm Exam with study guides and practice questions. Enhance learning with flashcards and detailed explanations. Ensure success in your fashion merchandising test!

The term that refers to items created for an individual customer and are unique is couture design. Couture is a French word that translates to "sewing" or "dressmaking." In the fashion industry, it denotes high-end, custom-fitted garments that are made specifically for individual clients, often involving intricate craftsmanship and luxurious fabrics. This level of personalization and exclusivity distinguishes couture from other fashion categories, which are produced in larger quantities without the same degree of customization or individuality.

Ready-to-wear refers to mass-produced clothing that is made in standard sizes, aimed at a broader market. Mass production pertains to the process of creating large quantities of standardized products efficiently, while fast fashion emphasizes producing trendy clothing quickly and affordably to keep up with rapidly changing fashion trends. These terms highlight different approaches within the fashion industry that do not focus on the unique, tailored experience inherent to couture design.

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