Which of the following is included in licensed private brands?

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Prepare for the ASU FSH280 Fashion Merchandising Midterm Exam with study guides and practice questions. Enhance learning with flashcards and detailed explanations. Ensure success in your fashion merchandising test!

Licensed private brands involve agreements between retailers and designers or brands, allowing the retailer to sell products under a certain label while maintaining the design aesthetics and quality associated with the licensed brand. This collaborative approach enables retailers to offer exclusive merchandise that often appeals to their target audience, providing a unique selling proposition compared to standard retail products.

Designer agreements are significant because they typically involve the licensing of a brand name or design. This allows the retailer to leverage the reputation and prestige of a designer while maintaining control over how the products are marketed and sold. By doing so, the retailer can access a differentiated product assortment that may enhance customer loyalty and attract a specific consumer demographic.

In contrast, standard retail products and private label food products do not inherently involve the unique designer collaborations that characterize licensed private brands. Homemade items also do not fall within this category, as they typically refer to individually made goods that lack the branding and formal licensing structure associated with licensed private brands.

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