Which of the following is NOT a category assessed by demographics?

Demographics refer to statistical data relating to the population and particular groups within it. This includes characteristics such as age, income, and geographic concentration, which are essential for market segmentation and understanding consumer behavior.

Consumer preferences, on the other hand, are more subjective and pertain to the tastes, choices, and desires of individuals. While demographics can influence consumer preferences, they are not a demographic category themselves. Instead, consumer preferences are shaped by the demographic factors, creating a distinction between the two concepts.

In summary, demographic categories primarily encompass quantifiable data like age groups, income brackets, and geographic indicators, which do not directly assess individual consumer preferences. Therefore, this makes consumer preferences the correct choice as it is not a demographic category.