Which type of survey is characterized by approaching individuals in a retail environment?

The type of survey characterized by approaching individuals in a retail environment is known as an intercept survey. This method involves researchers approaching shoppers directly, either as they enter or leave a store, to gather immediate feedback or responses. The goal of intercept surveys is to capture in-the-moment insights about customer experiences, preferences, and behaviors right at the point of sale or shopping, making them highly relevant and timely.

Intercept surveys are particularly useful for collecting qualitative data and for gaining quick reactions to new products, store layouts, or marketing campaigns. They allow researchers to interact with a diverse range of customers and obtain a variety of perspectives. This direct engagement method helps in understanding consumer behavior in real time, which is crucial for effective marketing and merchandising strategies in the retail environment.